Our Story
Every Singaporean beauty shopper knows the frustration: you want to buy a Laneige Lip Mask or a COSRX serum, but is it cheaper on Shopee, Sephora or Shein? Checking each platform individually takes time, tabs and patience.
BeautyKaki was born from this exact problem. We saw a real, unmet need — a single destination where consumers could compare the same beauty and wellness products across all major marketplaces in Singapore, side by side, in seconds.
The Gap We're Solving
Wasted Time
Shoppers spend 20–30 minutes hopping between apps just to find the best price on one product. We solve this in seconds.
Overpaying Without Knowing
The same product can vary by 30–50% in price across platforms. Most shoppers never know because they don't compare.
Overwhelming Choice
With millions of beauty products across platforms, finding the right one for your skin type or budget is genuinely hard. We make it simple.
What We Believe
We believe every consumer deserves price transparency. You should know, at a glance, whether the foundation you want is S$15 cheaper two taps away.
We believe in convenience without compromise. You still buy on your preferred platform — Shopee, Sephora, Shein or any future partner — but you make that decision with full information.
We believe beauty is for everyone — regardless of budget. Whether you're looking for a S$3 Shein lip gloss or a S$200 Dior serum, BeautyKaki helps you find the best value for your money.
Our Mission
"To empower every Singapore consumer to make smarter, faster, more confident beauty purchases — by bringing all major marketplaces together in one place."
The Company Behind BeautyKaki
BeautyKaki.sg is owned and operated by Gold Knight International Pte Ltd, a Singapore-registered company. We are committed to building honest, transparent digital tools that genuinely serve consumers.
We are an affiliate marketing platform — meaning we earn a small commission when you purchase through our links, at no extra cost to you. This is how we keep BeautyKaki free for all users.
Coming Soon
We're working hard to add more platforms — Lazada, Watsons, iHerb, ZALORA, Olive Young, TikTok Shop and more. We're also expanding to Malaysia, Indonesia, Thailand, Vietnam and the Philippines. Stay tuned!